Testing the feasibility of a new industry-academia knowledge exchange concept focusing on companies’ needs

This feasibility study discusses the adaptability of an explorative co-creation method in an industry–academia knowledge exchange context. This study is based on the empirical evidence of the co-creation experience of five European companies and cross-border student teams. It clearly shows that the co-creation experience is relevant and adds value for all parties. In addition, it creates innovation sparks and ideas that act as inputs to the next stages of the innovation process. This study emphasises the importance of a connected and cross-border approach with a neutral intermediary. The study’s implication is that industry, academia and policymakers should emphasise the power of explorative methods in the fields of innovation development and knowledge exchange.